Let’s face it: the current mortgage comparison journey on most comparison sites feels like filling out a never-ending static form. It’s fine if you’re in the minority of cases that fit perfectly into predefined boxes, but what about everyone else?

Many customers find that static forms don’t allow them to explore their options or get the clarity they need. This can leave them feeling unsure about their choices or seeking additional advice outside the platform. It’s a challenge rooted in the inherent complexity of mortgages compared to other products like loans, which are more easily standardised and feel like a less daunting financial decision.

At Koodoo, we see this as an opportunity—not a limitation. By enhancing our comparison white label journeys with AI, we want to support our partners in delivering a better experience for their customers with a quicker confidence-enhancing mortgage journey. 

So, What Does Koodoo AI Do?

We’re creating a personalised, flexible chat experience for mortgage hunters using cutting-edge AI. Think of it as a conversation, not a form—where you can ask as many questions as you need to feel informed and confident about your options.

Here’s how it works:

• Natural Language Conversations: Instead of struggling with static drop-down menus, you can ask questions like “What’s the difference between repayment types?” or “How hard is it to qualify for interest-only payments?” Our AI responds in clear, straightforward language tailored to your tone of voice.

• Better Customer Education: By encouraging questions throughout the journey, we’re empowering customers with knowledge, increasing confidence, and improving the likelihood of finding the right mortgage.

• Document Verification Made Easy: Our integrated Koodoo Verify system allows customers to upload and verify documents during the process. No more delays due to paperwork further down the line—everything is ready to go when it’s time to take the next step.

• Seamless Broker Hand-Off: When you’re ready, a broker can step into the conversation in real-time, picking up exactly where you left off. All required documents are pre-packaged and verified, ensuring a smooth transition.

• Proactive Monitoring: Every conversation is assessed using Koodoo Evaluate, which flags potential issues and maintains quality assurance throughout the process

Why Are We Using AI to Do This?

AI brings a new level of flexibility and personalisation to the mortgage journey by enabling natural, conversational interactions. With its ability to understand context and respond in a customer’s unique tone of voice, AI creates a more intuitive and supportive experience—without sacrificing security, thanks to carefully designed guardrails.

Consider the limitations of traditional static forms: they can guide you through basic options, like selecting a repayment type, but they often leave gaps when it comes to answering follow-up questions or addressing uncertainties. 

With generative AI, those questions don’t need to go unanswered. The system can engage in a dynamic conversation, explaining options and offering clarity in real-time. This ensures customers feel supported and informed at every stage of their journey. It also frees up broker time to deal with customers who want to proceed with their mortgage, rather than spending their time answering questions the system can answer instead. 

What sets GenAI apart is its ability to create a tailored, flexible experience while staying secure and reliable with carefully designed guardrails. It adapts to the customer’s needs, creating a journey that feels more human and empowering—setting the foundation for better decisions and greater confidence from the very start.

Making Mortgage Journeys A Little Less Daunting 

By harnessing the power of AI, we’re building a mortgage comparison experience that isn’t just about ticking boxes—it’s about answering questions, building confidence, and making one of life’s biggest decisions feel a little less daunting.

At Koodoo, we’re proud to lead this transformation, paving the way for smarter, simpler, and more human financial journeys.

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